Victoria Markovitz
Where It’s @: Crafting Content for Twitter
Victoria MarkovitzOctober 6, 2015

Search engines such as Google and Yahoo previously drove website referral traffic, but now social media has taken the lead. In December 2014, social media accounted for more than 31 percent of referral traffic, compared to around 22 percent during

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Nexight Group
Q&A with New Program Manager Kendra Chappell
Nexight GroupSeptember 29, 2015

Nexight Group is happy to welcome Kendra Chappell to the team as our new Program Manager. Kendra comes to us with more than 20 years of experience in leadership, people and project management, and operations within and across the public, private, military,

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Warren Hunt
Benchmarking the Materials Innovation Process
Warren HuntSeptember 24, 2015

As I’ve discussed in previous blog posts, the Materials Genome Initiative (MGI) is a multi-agency initiative that aims to discover, develop, manufacture, and deploy advanced materials twice as fast and at a fraction of the cost. But to effect this

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Shruti Kuppa

Understanding your audience is important to ensure the successful implementation of communications plans. By adapting products to the specific needs of your audience, you can better fill education gaps within that population. One example of this strategy in action is

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Beth Ward

July was the hottest month—ever. The average global temperature was the highest it’s been since recordkeeping started in 1880. And we’re on track for 2015 to be the hottest year ever recorded. Last week, President Barack Obama visited Alaska, the

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Brooke Ehrenberg
Aruba & Desalination: Tiny Island, Big Innovation
Brooke EhrenbergAugust 26, 2015

This summer marked my fourth trip to the island of Aruba.  It is a small island country, spanning only 69 square miles, yet it is densely populated and comprised of a rich blend of cultures.  During numerous conversations with locals,

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Brad Sinkaus
How Nexight Helps Recent Grads Succeed
Brad SinkausAugust 20, 2015

Two years ago, I arrived at Nexight Group fresh out of my undergraduate studies at the University of Pennsylvania. While apprehensive for my first professional endeavor, I have since acquired key skills from working with the company’s collaborative, knowledgeable, and

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Jenn Ganss

I am a relatively new Nexight employee, but have worked in a wide variety of work environments. A work environment conducive to creating quality products was one of many things about Nexight Group that convinced me to apply. Environmental stressors

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Chris Averill

In April, I blogged about water restriction legislation in California and whether the target reduction of usage was realistic and achievable. The targets focused on reducing residential water consumption by 25 percent, even though agriculture accounts for approximately 80 percent

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Sarah Lichtner
Nexight Goes Mobile – And You Should, Too
Sarah LichtnerAugust 7, 2015

In our increasingly mobile society, 48 percent of search traffic is now from mobile devices according to Internet marketing firm Portent. Yet, many websites, including those of large internet retailers and government agencies, haven’t been designed with mobile devices in

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