Tag Archives: Targeted Outreach

Sarah Lichtner
Nexight Skills Are Life Skills
Sarah LichtnerApril 8, 2016

At Nexight, we regularly apply our diverse technical expertise and tested facilitation, strategic planning, and communication techniques to help our clients solve their most challenging problems. These skills are so effective at developing actionable solutions that I’ve used them to

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Victoria Markovitz
Where It’s @: Crafting Content for Twitter
Victoria MarkovitzOctober 6, 2015

Search engines such as Google and Yahoo previously drove website referral traffic, but now social media has taken the lead. In December 2014, social media accounted for more than 31 percent of referral traffic, compared to around 22 percent during

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Sarah Lichtner

At Nexight Group, we develop communication materials for our clients that make their target audiences take notice. Web content is no different. Search engine optimization, often referred to as SEO, is the process of increasing your website’s visibility in user

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Lindsay Pack
Four More Awards for Nexight Communications
Lindsay PackJanuary 30, 2015

Effective technical communications are a cornerstone of Nexight’s approach to solving complex problems. It’s not enough to just conduct research, talk to stakeholders, or facilitate a meeting—you have to compile and communicate the results in a clear and concise way that

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Victoria Markovitz
5 Steps to Make Your Blog Posts Better
Victoria MarkovitzJanuary 13, 2015

At Nexight Group, blogs are an important way for us to demonstrate our expertise and provide readers with insight into the people who make our company successful. We’ve gotten cold calls from prospective clients based on blog posts and heard

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Lindsay Pack

As an extension of a science fair project, a 14-year-old from Pittsburgh recently determined that the U.S. government could save $234 million annually just by changing the font used in official government documents from Times New Roman to Garamond. While

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Lindsay Kishter
Write Short. Be Heard.
Lindsay KishterApril 29, 2014

The internet did a funny thing: it gave us unlimited space to communicate ideas, while flooding us so full of information that we barely read. Information now travels through headlines and tweets, where length is measured in characters, rather than

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Lindsay Pack

Every day, more than 100 billion business emails are sent and received. And if, like me, you feel that you personally receive most of them, you may not be that far off: the average person spends a reported 28% of

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Lindsay Pack

At Nexight Group, we know that it’s not enough to just conduct research, talk to stakeholders, or facilitate a meeting—you have to compile and communicate the results in a clear and concise way that resonates with your audience and inspires

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Jack Eisenhauer
Why We Tweet
Jack EisenhauerNovember 7, 2013

I never thought that Twitter would be of much use to Nexight Group. We typically work on complicated problems that have many technical, policy, and social dimensions. We work with thought leaders to interpret long-term trends in science, energy, critical

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