Jack Eisenhauer
Why We Tweet
Jack EisenhauerNovember 7, 2013

I never thought that Twitter would be of much use to Nexight Group. We typically work on complicated problems that have many technical, policy, and social dimensions. We work with thought leaders to interpret long-term trends in science, energy, critical infrastructures, and climate change. What can we say intelligently in 140 characters?

My problem was that I had a limited and flawed understanding about what tweeting is all about. Sure, Twitter can be used to blast out short, inane opinions or real-time newsbytes. But it can also be used to scan, aggregate, and broadcast insightful information in a focused and timely way.

Nexight Group uses Twitter to communicate with clients, partners, and colleagues about topics that are important to us and to them.

It allows us to stay abreast of emerging scientific discoveries, newly released studies, and real-time conference presentations in a way that was not possible before.

On a typical day we read hundreds of tweets from 370 feeds that we follow, and then tweet about 6–10 of them to our own followers to keep them informed and up to date.

When we have something to add, we provide our own insights to the tweets or pose a provocative question.

Sometimes we have a bit more to say on a particular topic. When more extended commentary is appropriate, we will prepare a blog post and then tweet about the post. In this way, our followers can get the level of information that is of interest to them. Because Twitter has become such a valuable communication outlet for us, we include it on the homepage of our website.

For me, the biggest benefit of the Nexight Group tweets is that it keeps me informed on topics that are important to my work by thought leaders in the field. It helps me to “connect the dots” on a daily basis on a variety of emerging technologies and issues. Imagine, if you will, if USA Today put out a newspaper each day just for me that was tailored to my special interest.

At Nexight Group we continue to experiment with how social media and other tools can be used to better communicate with our world. Not every experiment will pan out, but we are having a great time learning in the media laboratory. Stay tuned.