Category Archives: Services

The type of service that is provided by this project

Victoria Markovitz
Where It’s @: Crafting Content for Twitter
Victoria MarkovitzOctober 6, 2015

Search engines such as Google and Yahoo previously drove website referral traffic, but now social media has taken the lead. In December 2014, social media accounted for more than 31 percent of referral traffic, compared to around 22 percent during

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Victoria Markovitz

Your company just spent time and resources crafting an engaging roadmap, strategic plan, or other important product. How do you make sure it has an impact, and doesn’t just sit on a shelf? Developing and implementing a communications plan helps

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Shruti Kuppa

Lately fewer young people see themselves working in the government. For many, the dream is to move to California to run a hot, new startup company. This change in career preference among millennials has caused a rift in the otherwise-stable

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Beth Slaninka

Every company wants to demonstrate its value. A performance management system allows you to effectively show how your organization is meeting its goals and accomplishing its mission. But establishing such a system can be challenging. Where do you start? How

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Shruti Kuppa

Last week, the EPA came out with a draft report stating that there is no evidence that hydraulic fracturing—better known as “fracking”—activities have led to widespread, systematic impacts on drinking water resources in the United States. While this report sparked

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Christiana Sherman

Two weeks ago, I traveled to a rural community in northern Nicaragua with MANOS, a nonprofit organization from the College of William & Mary. They have been partnering with the community for eight years to address their top health concerns: access

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Greg Hildeman

When planning for the future, the only thing you know for certain is that the future is uncertain. Tools that help organizations to focus on priorities in a future full of risks and possibilities can be highly valuable when shaping

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Ross Brindle

Last week, the National Institute of Standards and Technology (NIST) awarded 16 advanced manufacturing technology planning grants totaling $7.8 million to new and existing industry-led consortia as part of its new Advanced Manufacturing Technology Consortia (AMTech) Program. I’m  proud to

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Beth Slaninka

Last week people across the country celebrated Earth Day by planting trees, picking up litter, and making pledges to do more to protect the planet. But what happens after Earth Day? An article in The Washington Post titled “The problem

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Sarah Lichtner

At Nexight Group, we develop communication materials for our clients that make their target audiences take notice. Web content is no different. Search engine optimization, often referred to as SEO, is the process of increasing your website’s visibility in user

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