Category Archives: Services

The type of service that is provided by this project

Sarah Lichtner

The 11-year-olds have spoken: when it comes to talking about science, clear communication is key. At the World Science Festival on June 2, the results of the 2013 Flame Challenge (discussed in one of my previous posts) were announced, with

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Ross Brindle

In Part 1 of this post, I offered five tips for building effective technology roadmaps. While the process is complex and nuanced, creating your roadmap is actually the easy part. The bad news is that using your roadmap—implementing it, to

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Lindsay Pack

Freshwater isn’t as prevalent as it used to be. Population growth, increasing industrialization, and climate change are straining water supplies at a rapid pace, and some of the worst drought conditions the United States has ever seen are costing the

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Emily Maffett

When you’re an expert in your field, it can be hard to see where you’re going wrong when it comes to communicating with others who aren’t. This is especially true when communicating about science and technology—you use specific terminology because they

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Sarah Lichtner

In a recent article published by LiveScience, the author calls attention to seven commonly misused science words: “hypothesis,” “theory,” “model,” “skeptic,” “nature vs. nurture,” “significant,” and “natural.” Because of the common misuse of “theory,” “hypothesis,” and “law,” Rhett Allain, a

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Patrick White
Four Simple Techniques for Change Management
Patrick WhiteApril 12, 2013

Most people don’t like change. We build familiar routines and resist disrupting those habits unless we are convinced that the change will benefit us. In the workplace, this tendency can make it difficult for leaders to implement new policies and

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Lindsay Kishter

Within five minutes of entering Sandy Hook Elementary School, prosecutors say Adam Lanza fired 155 bullets, the last to end his life. Jared Lee Loughner unloaded 31 bullets in less than 30 seconds in a Tucson, Arizona shopping center before

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Ross Brindle

The term technology roadmapping has gained widespread use in industry, government, and academia. The term originated with Motorola in the 1980s and focused on technologies for product development. In the 1990s, technology roadmapping began to be applied to industry-wide R&D

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Ross Brindle
Strategy for Growth: Say No or Say Yes?
Ross BrindleMarch 26, 2013

Nearly all companies face the same question: How can we grow? The answer often boils down to whether their strategy is to say no or to say yes. You’ve seen it before. A secretive strategic planning meeting where a small

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Sarah Lichtner
Translating Complex Science into Simple Terms
Sarah LichtnerMarch 21, 2013

Science is like another language. It’s full of acronyms, long words, diagrams, and complex explanations that cause head scratching and glazed-over eyes amid non-scientists. Yet, science improves our daily lives: smartphones that give us access to the whole world in

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