Nexight Group is happy to welcome Jacqueline Bowen to the team as our new Editorial Consultant. Jacqueline graduated from George Mason University with a BA in Global Affairs and a minor in Electronic Journalism, and comes to us with more than eight years of experience as a writer and editor. We sat down with Jacqueline to ask her a few questions about herself, her views, and her new role at Nexight.
Tell us a little about yourself.
I started my career in the digital marketing space, and while I enjoyed writing advertising copy, I also found myself gravitating toward projects that involved untangling complex topics—like how to determine acceptable advertising claims for medi-spa devices—and creating guides and trainings to share the information with my colleagues. From there, technical writing was a natural evolution, and I spent several years working with clients at the Federal Aviation Administration to produce regulatory guidance for aviation safety inspectors and the general public. I enjoy the challenge of figuring out how to best present information to make it engaging and useful.
In my free time, I dabble in writing fiction, learning piano, and creating games.
Why did you decide to join Nexight Group?
I was excited about the work that Nexight is doing to help clients advance technology in sustainable ways. Nexight takes on problems in critical sectors like energy and public health, and offers solutions that take a long view of the challenges, opportunities, and larger context surrounding the issues. Being able to use my communication skills to make a difference in areas that matter to the world at large was a unique and appealing opportunity for me.
How does your background in digital marketing translate to your role at Nexight Group?
When writing for the web, you can never take the audience’s attention for granted; you need to make sure you’re delivering the information they’re seeking in an order that makes intuitive sense to them, or they’ll quickly move on. As a web writer, I learned to put myself in the reader’s shoes and consider why they’re reading, what information they’re expecting to find, and what questions they need answered to feel confident making a decision—all important factors for a successful technical document.
What are you most looking forward to about your new role?
I’m looking forward to diving into a broad range of new topics and expanding my horizons. Working at Nexight offers the chance to learn from a highly skilled, talented, and driven team and continually explore new skills and subject areas.