Increasing the Use of Copper Mesh in Aquaculture

Client: International Copper Association
copper nets used for fishing interview questions workshop strategy graphic ICA strategic plan Powerpoint

Project Overview

Nexight Group helped ICA develop a strategic plan to guide the association’s efforts to increase the use of copper netting in aquaculture by 2016.

Need

The anticipated growth in fish consumption between now and 2030 has increased the need for safe, sustainable materials that can be used in marine aquaculture. Recognizing the potential for using copper alloy mesh to retrofit existing cages and develop new systems, ICA engaged Nexight Group to identify short-, medium-, and long-term activities that will drive ICA efforts to increase the use of copper alloy mesh in aquaculture over the next five years.

Our Solution

In order to inform the design of the strategic planning workshop and identify the meeting scope, we conducted nine pre-workshop interviews to identify challenges facing the increased use of copper in aquaculture as well as examples of successful past ICA initiatives. To ensure that our process would meet ICA’s needs, we held planning meetings with ICA staff to further refine the scope of the workshop, structure the agenda, and define the desired outcomes. We then facilitated the two-day workshop with 15 ICA staff. We led a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the market, and used these results to identify immediate next steps and long-term strategies for the market introduction of global copper netting and aquaculture products. Following the workshop, we synthesized the meeting results to develop a strategic plan focused on near-term, mid-term, and long-term actions to increase the market share of copper in aquaculture.

Impact

The “ICA Aquaculture Strategic Plan: Increasing CAM Market Share,” is being used to guide ICA efforts to penetrate 10% of the existing aquaculture market and 25% of all new growth by 2016.